Maximizing the Use of Visual Content on Social Media to Showcase Properties.
Visual content has become increasingly important in the world of real estate marketing, as it allows potential buyers to get a better sense of a property before scheduling a viewing. In today’s digital age, social media has become a vital tool for real estate agents to showcase properties to potential clients. By maximizing the use of visual content on social media platforms, real estate agents can effectively showcase properties and generate more leads. In this blog post, we will discuss how real estate agents in New Zealand can use visual content on social media to showcase properties and maximize their marketing efforts.
Why Visual Content is Essential for Real Estate Marketing:
Visual content is a key component of real estate marketing, as it allows potential buyers to visualize a property and get a better understanding of its features and amenities. High-quality images and videos can make a property look more attractive and appealing, which can generate more interest and ultimately lead to more showings and offers.
In fact, according to research by the National Association of Realtors, 89% of home buyers use online tools to search for homes, and 87% of those buyers found photos of the property to be very useful. Furthermore, listings with professional photos receive 118% more views than listings without, and listings with video walkthroughs receive 403% more inquiries than those without.
Visual content has been proven to be more effective than text-based content in capturing the attention of the audience. In fact, studies have shown that people retain 80% of what they see, compared to only 20% of what they read. This makes visual content a powerful tool for real estate marketing, where the ultimate goal is to showcase the property and entice potential buyers to make a purchase.
Visual content can come in various forms, including photos, videos, virtual tours, and 360-degree views. These types of content provide a more immersive experience for the viewer, allowing them to see the property from different angles and get a better sense of its features and layout. By using visual content, real estate agents can showcase the property’s unique features and make it stand out in a crowded market.
Social Media Platforms for Real Estate Marketing:

Social media platforms such as Facebook, Instagram, and Twitter are ideal platforms for real estate agents to showcase properties to potential buyers. By leveraging these platforms, real estate agents can reach a wider audience and engage with potential clients in a more personal and authentic way.
Facebook is one of the most popular social media platforms for real estate marketing, as it allows agents to create targeted ads and reach specific audiences based on location, age, interests, and behaviors. Facebook’s Carousel Ads feature allows real estate agents to showcase multiple images of a property in a single ad, which can help to generate more interest and leads.
Instagram is another popular platform for real estate marketing, as it is a highly visual platform that allows agents to showcase properties through images and videos. By using hashtags and location tags, agents can increase the visibility of their posts and reach potential buyers who are searching for properties in a specific area.
Maximizing the Use of Visual Content on Social Media:
Now that we have discussed the importance of visual content and the ideal social media platforms for real estate marketing, let’s discuss some ways in which real estate agents in New Zealand can maximize the use of visual content on social media to showcase properties.
Hire a Professional Photographer: One of the most effective ways to showcase properties on social media is to use high-quality images and videos. Hiring a professional photographer can help to ensure that your listings stand out and look their best. Professional photographers have the equipment and expertise needed to capture stunning images that showcase a property’s best features and make it look more attractive to potential buyers.
Use Virtual Tours and 360-Degree Videos: Virtual tours and 360-degree videos are another effective way to showcase properties on social media. By allowing potential buyers to take a virtual tour of a property, they can get a better sense of the layout and flow of the space. This can help to generate more interest and leads, as potential buyers can get a more immersive experience without having to physically visit the property.
Leverage User-Generated Content: User-generated content is a great way to engage with followers and showcase the property from a different perspective. Encourage followers to share photos and videos of the property on social media and repost their content to your own accounts. This can help to create a sense of community and increase engagement with potential buyers.
Choosing the Right Visuals: When it comes to visual content, not all images are created equal. It is essential to choose the right visuals that can capture the attention of potential buyers and showcase the property’s best features.
First and foremost, make sure to take high-quality photos that are well-lit, clear, and in focus. A professional photographer can be a worthwhile investment to ensure that the property looks its best in photos.
Next, consider using different types of visuals, such as videos, 360-degree virtual tours, and drone footage. These can provide a more immersive and comprehensive look at the property, giving potential buyers a better understanding of the layout and features.
It’s also important to consider the composition and framing of the visuals. Use a mix of wide-angle shots and close-up shots to highlight different aspects of the property. Experiment with angles and perspectives to create interest and depth in the images.
Finally, don’t forget to edit the visuals to enhance their appeal. This can include adjusting the brightness, contrast, and color saturation to make the images pop. There are numerous photo editing tools and apps available that can help real estate agents to create stunning visuals for their social media channels.
It’s also worth noting that creating high-quality visuals can be a challenge for some real estate agents, which is why it’s helpful to have an in-house graphic team or work with a professional marketing agency that specializes in real estate marketing.
At our agency, we have a team of skilled designers and marketers who are experienced in creating highly effective visuals for our clients. If you’re interested in learning more about our services, we offer a FREE Consultation to discuss your marketing needs and goals.
Showcasing Unique Features: One of the benefits of visual content is the ability to showcase unique features that set the property apart from others on the market. This can include architectural details, views, and amenities.
For example, if a property has a stunning view of the surrounding landscape, be sure to capture it in the visuals. If the property has unique architectural features, such as a spiral staircase or a custom-built fireplace, showcase them in the photos.
In addition to highlighting the property’s unique features, consider creating visuals that showcase the lifestyle that the property can offer. This can include images of nearby attractions, such as parks, beaches, or restaurants, or showcasing how the property can be used for entertaining or relaxing.
Engaging with Followers: Visual content is not only about showcasing properties but also about engaging with followers and building relationships. Real estate agents in New Zealand can use social media to interact with potential buyers, answer questions, and offer helpful advice.
Be sure to respond to comments and messages promptly, and consider hosting live Q&A sessions or virtual property tours. This can help to establish trust and credibility with potential buyers and position real estate agents as knowledgeable and helpful professionals.
We Offer Social Media Marketing Services to Real Estate Agents in New Zealand:
At our service, we offer Social Media Marketing Services to real estate agents in New Zealand. Our services include creating and managing social media accounts, developing visual content, and running targeted Facebook advertising campaigns to reach potential buyers. We also provide a free CRM worth $97 to help agents manage their leads and close more sales. Book a FREE Consultation to learn more about how we can help you maximize the use of visual content on social media to showcase your properties and grow your business.
Conclusion:
In conclusion, visual content is essential for real estate marketing, and social media platforms such as Facebook and Instagram provide powerful tools for real estate agents to showcase properties. To effectively use visual content on social media, agents should hire professional photographers, use virtual tours and 360-degree videos, leverage user-generated content, choose the right visuals, showcase unique features, and engage with followers. By following these strategies, real estate agents in New Zealand can stand out from the competition and attract potential buyers to their properties.