The Top Reasons Why You Shouldn't Run Your Own Facebook Ad Campaign?
Facebook is one of the largest and most popular social media platforms in the world, with over 2 billion active users. With its powerful targeting capabilities, Facebook is also a popular advertising platform for businesses of all sizes. However, while Facebook advertising can be a great way to reach new customers, it can also be a complex and time-consuming process. In this article, we’ll explore the top reasons why you shouldn’t run your own Facebook ad campaign.
What is Facebook Advertising?
Facebook advertising is a paid advertising platform that allows businesses to target specific audiences based on various demographics, interests, and behaviors. Facebook offers a range of ad formats, including image ads, video ads, carousel ads, and more. The platform uses an auction-based system where businesses bid on ad space, and the highest bidder gets the placement.
Here Are the Top Reasons Why You shouldn't Run Your Own Facebook Ad Campaign?
While Facebook advertising can be an effective marketing tool for some businesses, there are several reasons why it may not be the best option for everyone. Here are some of the reasons why you should avoid Facebook advertising by yourself:
Lack of Expertise and Experience: One of the primary reasons why you shouldn’t run your own Facebook ad campaign is a lack of expertise and experience. Facebook advertising requires a specific set of skills and knowledge to be effective. While it’s easy to create an ad and set up a campaign, optimizing it for maximum performance is a different story.
Facebook’s advertising platform is complex and constantly evolving, with new features and updates being released regularly. Without an in-depth understanding of the platform and its capabilities, you may struggle to achieve your campaign goals.
Additionally, there are several nuances to Facebook advertising that you may not be aware of, such as ad placement, bidding strategies, and targeting options. Without the proper knowledge and experience, you may waste time and money on campaigns that don’t produce results.
Ineffective Targeting: One of the main benefits of Facebook advertising is its advanced targeting options. However, without the proper expertise, you may struggle to effectively target your audience. Facebook allows you to target users based on a variety of factors, such as demographics, interests, behaviors, and more. However, if you’re not targeting the right audience, your ads may not perform as well as they could.
For example, if you’re targeting a broad audience, such as “everyone in New Zealand,” you may end up wasting money on clicks from users who are unlikely to convert. On the other hand, if you’re too specific with your targeting, you may miss out on potential customers.
Effective targeting requires a deep understanding of your audience, their needs, and their behaviors. Without this knowledge, you may struggle to create effective campaigns that drive results.
Ineffective Ad Creative: Another essential component of a successful Facebook ad campaign is effective ad creative. Your ad creative includes the visual elements of your ad, such as images or videos, as well as the ad copy, which is the text that accompanies your ad.
Effective ad creative should be visually appealing and grab the user’s attention while also conveying your message and value proposition. Without the proper expertise, you may struggle to create ad creative that resonates with your target audience.
Ineffective Ad Copy: Similarly, ad copy is an essential component of a successful Facebook ad campaign. ineffective ad copy can also negatively impact the performance of your Facebook ad campaign. Ad copy refers to the text that appears in your ad, including the headline, body text, and call-to-action.
Without the proper expertise, you may struggle to create ad copy that resonates with your target audience and effectively communicates your message. This can lead to low engagement, low click-through rates, and poor campaign performance.
Effective ad copy should be concise, compelling, and targeted to your specific audience. It should also communicate the value proposition of your product or service and include a clear call to action that encourages users to take action.
If you’re running your own campaign, it’s important to invest the time and effort needed to create effective ad copy that resonates with your target audience.
Risk of Ad Account Suspension: Facebook has strict advertising policies and guidelines that must be followed to avoid ad account suspension. Without the proper expertise, you may unintentionally violate these policies, leading to ad account suspension and lost time and money.
Common reasons for ad account suspension include using prohibited content or promoting illegal products or services. Additionally, if your ads receive too many negative feedback ratings, such as “hide ad” or “report ad,” this can also lead to ad account suspension.
Limited Access to Advanced Features: Finally, if you’re running your own Facebook ad campaign, you may have limited access to advanced features that can improve campaign performance. For example, Facebook offers several advanced targeting options, such as lookalike audiences and retargeting, which can be difficult to set up without the proper expertise.
Additionally, Facebook offers several optimization and bidding strategies, such as automated bidding and cost cap bidding, which can improve campaign performance. However, without the proper expertise, you may not know how to effectively use these features.
It’s Difficult to Get Results Without the Right Strategy: One of the most significant challenges of Facebook advertising is that it’s difficult to get results without the right strategy. Many business owners and professionals who try to run Facebook ads themselves often lack the expertise and knowledge to develop an effective strategy. As a result, they may end up wasting a lot of money on ads that don’t deliver the desired results.
Facebook’s Ad Policies are Complex and Ever-Changing: Another challenge of Facebook advertising is that the platform’s ad policies are complex and ever-changing. It can be challenging to keep up with the latest policies and guidelines, and even small violations can result in ads being rejected or accounts being suspended. This can be frustrating and time-consuming for businesses that are trying to run ads on the platform.
For example, Facebook recently introduced a new ad format called “Facebook Shops,” which allows businesses to showcase their products directly within the Facebook platform. Without keeping up-to-date with these changes, you may miss out on an opportunity to reach your target audience in a new way.
Ad Fatigue and Ad Blindness are Common on Facebook: Facebook users are bombarded with ads every day, which can lead to ad fatigue and ad blindness. Ad fatigue occurs when users see the same ad multiple times, and it becomes less effective over time. Ad blindness occurs when users become desensitized to ads and start ignoring them altogether. This can make it challenging for businesses to get their ads noticed and drive conversions.
The Need for Constant Optimization and Monitoring: Running successful Facebook ad campaigns requires constant optimization and monitoring. Businesses need to continually adjust their targeting, ad creative, and bidding strategies to ensure that they’re getting the best possible results. This can be time-consuming and may require businesses to hire dedicated staff or work with a social media marketing agency.
It’s Time-Consuming and Can Be a Distraction from Your Main Business: Finally, One of the biggest drawbacks of Facebook advertising is that it can be incredibly time-consuming, taking business owners and professionals away from their main business activities.
Managing a Facebook ad campaign requires a significant time investment, from creating the ad to monitoring its performance and making necessary adjustments. This can be a distraction from other essential business activities, such as developing new products, improving customer service, or managing day-to-day operations.
Moreover, creating highly appealing ad graphics is a must for running a successful Facebook ad campaign. The graphic design must be eye-catching and attention-grabbing to stand out among the sea of ads that users see on their Facebook feeds every day. However, not all business owners have the time or the expertise to create effective ad graphics.
If a business owner or professional is not experienced in Facebook advertising, it can be easy to get lost in the process, of trying to figure out the best practices and strategies for achieving the desired results. And if the campaign is not set up correctly, it can lead to wasted time, effort, and money.
For these reasons, it’s essential to consider partnering with a social media marketing agency that specializes in Facebook advertising. These agencies have the expertise and experience to create and manage highly effective Facebook ad campaigns, freeing up business owners and professionals to focus on their core business activities.
What Should You Do Instead?

The answer is simple: choose the right social media marketing agency. Here are some of the benefits of working with a social media marketing agency:
Expertise and Experience: A social media marketing agency has the expertise and experience needed to develop and execute effective Facebook ad campaigns. They have a deep understanding of the platform and can develop strategies that deliver results.
Proven Strategies and Best Practices: A social media marketing agency has access to proven strategies and best practices that have been tested and refined over time. They can use this knowledge to optimize your ad campaigns and maximize your return on investment.
In-House Creative Graphic Creating Team: A social media marketing agency often has an in-house creative graphic creating a team that can develop high-quality ad creative that resonates with your target audience.
Access to Advanced Tools and Resources: Social media marketing agencies have access to advanced tools and resources that can help them optimize your ad campaigns and track your results. They can use these tools to monitor your campaigns and make
Time-Saving: By working with a social media marketing agency, you can save a significant amount of time that you can use to focus on your core business activities. You don’t have to spend time managing your Facebook ad campaigns or learning the ins and outs of the platform. Instead, you can leave it to the experts and focus on what you do best.
Grow Your Business with Our Social Media Marketing Agency:
At Digital Grow, we understand the challenges of running effective Facebook ad campaigns. That’s why we offer a range of Social Media Marketing Services designed to help business owners and professionals optimize their campaigns and drive more leads and conversions.
Our team of experts has years of experience in developing and executing successful Facebook ad campaigns. We use proven strategies and best practices to ensure that your ads reach your target audience and drive results. Our in-house creative graphic creating team can develop high-quality ad creative that resonates with your target audience and helps drive conversions.
In addition to our expertise, we also offer access to advanced tools and resources that can help us optimize your ad campaigns and track your results in real-time. We also provide a FREE $97 CRM for lead management to help you better manage and track your leads.
If you’re tired of wasting time and money on ineffective Facebook ad campaigns, it’s time to consider working with a social media marketing agency. Contact us today to Book FREE Consultation and learn more about how we can help you grow your business.
In Conclusion:
While Facebook advertising can be an effective marketing tool for some businesses, it’s not always the right choice. Many business owners and professionals lack the expertise and knowledge needed to develop and execute successful ad campaigns on the platform. Additionally, the complex ad policies, ad fatigue, blindness, the need for constant optimization and monitoring, and the time investment required can make it challenging for businesses to get the results they need.
Choosing the right social media marketing agency can help you overcome these challenges and drive more leads and conversions. At Digital Grow, we offer a range of Social Media Marketing Services designed to help businesses optimize their Facebook ad campaigns and get the results they need. Book Our FREE Consultation Today and learn more about how we can help you grow your business with effective social media marketing strategies.